Performance Marketing Senior Associate - Kigali

ABOUT ALU
ALU provides higher education for a higher purpose. Our students declare missions, not majors.They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now.Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world.
HOW WE WORK
As a high-growth start-up, the ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.
The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.
ABOUT THE ROLE
ALU is entering an exciting phase of growth, and we are seeking an experienced and results-driven Performance Marketing Senior Associate. The role will be responsible for driving ALU’s digital marketing strategy. This role focuses on optimising our online marketing efforts across various channels to achieve maximum ROI. You will work closely with the marketing team to develop data-driven campaigns that enhance our digital presence and generate leads.
The role is responsible for  spearheading the creation and execution of visual content across multiple platforms, ensuring consistency with the ALU brand identity. This role requires a blend of creativity, leadership, and technical skills to produce engaging and effective designs that resonate with our target audience. You will work closely with the marketing, student recruitment, admissions, product, and other Business units to develop and implement design strategies that enhance our brand presence.
 
RESPONSIBILITIES

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
• Analyze campaign performance and adjust strategies to maximize ROI and achieve marketing goals.
• Conduct A/B testing to evaluate the effectiveness of different ad creatives, audiences, and strategies.
• Monitor and report on key performance indicators (KPIs) and metrics, providing actionable insights.
• Collaborate with the content and design teams to develop compelling ad creatives.
• Manage the marketing budget and allocate resources effectively to various campaigns.
• Stay updated with the latest trends and best practices in digital marketing.
• Work with analytics tools to track and report on campaign performance.