CV Profile No.105266

Experience in the following industries :

• Banking, insurance, finance
• Marketing, communication, media
• Research and development

Professional experience

• Assistant Manager, Marketing and Alternative Distribution Channels
• Kenya Orient Insurance Limited
• Since 09.2022
• Responsible for implementing the marketing strategy designed to enhance the brand identity across Kenya Orient and co-ordinating marketing initiatives, including Managing the Alternative Distribution Channels to ensure achievement of set targets concerning underwritten premium, leads follow-up and closure, and expense control to achieve business objectives. • Implements marketing initiatives to promote the brand and support the business and sales team to meet monthly and quarterly targets. • Spearheaded revenue growth by retaining and acquiring alternative distribution partners to meet the set targets. • Co-ordinates marketing strategy formulation and implementation for the alternative distribution channels in line with overall company objectives. • Team Lead for control and management of marketing expenses to achieve the maximum return. • Ensures that the alternative distribution channel operates smoothly and profitably through efficient and quality customer service.

• Marketing and Communications Associate
• Marketing and Communications Associate
• 05.2022 - 08.2022
• Spearheaded affiliate shopping portal management for Lifecare International Insurance Brokers. Directly responsible for over $1M in annual commission revenue. • Effectively oversees all promotions for both sites, including creative and offer selection. • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers. • Delivered near-instant feedback on marketing initiatives in the role of research panel administrator for the consumer marketing team. • Increased Lifecare International Insurance Brokers affiliate revenue by 250% in 3 months. Consistently achieved revenue goal every month. • Won Think Business Insurance Awards 2022, 2nd Runner Up, The Most Customer-Centric Broker in Kenya which was first participation in the Awards. • Leads the highest performing campaign from May 2022 with a 25% open rate and an average of $10k in daily sales, effectively resolving Lifecare International Insurance Brokers Credit program's loss in merchants and diminishing affiliate revenue. Drove engagement to affiliate offers by increasing email contact strategy and implementing a Flash Sale campaign monthly to close the gap.