CV Profile No.91383

Experience in the following industries :

• Marketing, communication, media

Professional experience

• News Reporter
• KIgali Today Limited
• 07.2022 - 09.2023
• The work involved news pitching on topics of common interest and impacting society, conducting interviews and writing both news and feature stories : Few of published news articles below; • https://www.ktpress.rw/2023/02/eu-pledges-e-22-m-support-to-gashora-refugee-transit-centre/ • https://www.ktpress.rw/2023/02/photos-kigali-unveils-rwf7-3-billion-road-construction-project/ • https://www.ktpress.rw/2023/02/village-level-itorero-essential-in-household-conflict-prevention-dr-bizimana/ • https://www.ktpress.rw/2022/11/first-cohort-graduates-from-bank-of-kigali-academy/ • https://www.ktpress.rw/2022/12/internet-in-our-life-from-the-origin-to-date/ • https://www.ktpress.rw/2022/11/rwanda-launches-laws-web-portal/ • https://www.ktpress.rw/2022/11/first-cohort-graduates-from-bank-of-kigali-academy/

• Marketing and Communications Manager
• Population Media Center
• 06.2017 - 09.2021
• Developed & implemented communication campaign for Umurage radio serial drama; One of the serial dramas, “Umurage season 2”, had a rate of over 71% listenership on different radio stations, with about 3.5 million listeners who heard about it both from rural and urban areas, confirming how the drama positively changed their lifestyle. The drama reached an estimated 1.1 million loyal listeners every week, from June 2017 to June 2018. I also promoted collaboration with mass media, ensuring dynamic, reliable, and timely information sharing on different social and health issues including child protection, nutrition, sexual reproductive health, HIV/AIDS, Hygiene, among others, through radio, newspaper, television, social media platforms, and community outreach. More so, coordinating events such as community caravans, sports events, school debates, where local celebrities and drama actors delivered messages and experts presented topics. The local community outreach events since 2017 attracted over 80,000 people.

• PUblic Relations and Marketing Specialist
• Former Workforce Development Authority, now Rwanda TVET Board
• 06.2011 - 05.2017
• Gained experience in developing and implementing PR strategies with Technical and Vocational Education & Training (TVET) stakeholders. with viable messages. Coordinating TVET campaign, especially among youth & parents. I was among Coordinators of the first TVET Expo and Symposium in Rwanda that took place from November 28 to December 3, 2013. The campaign was organised to promote technical training among the Rwandan youth as a means of closing the unemployment gap. The event brought together East African countries and 40 TVET schools. Did Public relations and marketing for the Skills Development project (SDP). The SDP was financed through a Credit from the World Bank to the Government of Rwanda to the tune of US$ 30 Million. Over 6,000 youth acquired vocational skills. Raising awareness on activities embedded in the TVET policy & strategy through radio, TV and social media/online platforms, negotiating and supervising the production of promotional materials.

• Communication Officer
• Rwanda Network of People Living with HIV (RRP+)
• Since 09.2023
• I have developed a communication strategy for RRP+, developed content to promote advocacy for people living with HIV, promoted media relation to campaign against stigma and discrimination among PLHIV. I Work closely with the community engaged in health and gender equality promotion to support peer educators on prevention treatment, care and impact mitigation. My experience has also enabled me to foster effective communication within the organization, ensuring that all staff members are informed about important developments and initiatives related to HIV response.